Mastering today’s B2B Buyer’s Journey is Crucial to Winning in B2B Marketing - Mark Donnigan Virtual CMO

B2B marketing has the special difficulty of typically dealing with long and complex sales cycles. These can be triggered by a range of factors, such as the requirement for several decision makers, the high worth of the service or products being offered, and the requirement for comprehensive research and consideration prior to purchasing.The buyer's

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Understanding today’s Buyer’s Journey is the Secret to Win in B2B Marketing - Interview with Mark Donnigan Startup Marketing Consultant

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve

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